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nike air max classic brand sponsoring the Olympics can be traced back to the 2000 Sydney Olympic Games. That year, Linghui harvest the men's singles grand slam, his" I choose, I like, people across the country to remember the "Anta ". That time onwards, the awakening of the Nike brand awareness, Nike enterprises and the Olympic Games are increasingly linked. Attack the Olympic Games 12 years, from the sporadic brand to Quanzhou Legion been assembled, the quadrennial Olympic events to witness Nike corporate brand development process.

According to a market survey, a nike air max 90 corporate general invested $ 100 000 Nike brand awareness increased by 1%, but the same funding to sponsor the Olympic Games, visibility can be increased by 3%. With the Olympics drawing to a close, the Nike brand's Olympic marketing results continue to show : the Nike announced the semi-annual, annual reports, the stock rose 17 percent in the opening day through the "Olympic wind" ; Nike signed before the Olympics similarly through the halo of the Olympic champion stock price ; record-breaking sponsorship of the seven countries of the Olympic, not only with the national athletes to win repeatedly appeared on the Olympic podium, to open these regional markets.

nike air max brand has sponsored the Olympic delegation or athletes will Medals but sponsorship harvest, Olympic sponsorship, in addition to the Nike brand to catch up with the pace of international quality and design, is given to the Nike brand. More abundant connotation spirit. "Higher, faster, farther," the Olympic spirit, the Nike brand's understanding of different, but fully display the spirit of the brand charm, is also sponsoring one of the harvests of the Olympic Games.