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Now, as the key part of the nike air max sale global advocacy, this ad for the Chinese market was injected into the local connotation, its influence is gradually heated up with the driver of social media. Passionate slogan - "live out your greatness" to mobilize the Chinese people's nationalist sentiments. Nike is also particularly by Sina microblogging to follow up on the actual progress of the Chinese athletes in the race to make a rapid series of Nike brand to respond to, interact with the Chinese consumers.

For example, the young age of 16-year-old swimmer leaves poetry Jiyaqunfang, to break the world record score won the gold medal of the women 's 400 meters individual medley final, when she suffered doping questioned, nike air max 2012 response was: "They questioned the your achievements, but can not question your greatness. Gymnast Chen Yibing in the rings competition at the London Olympics, gold medal action to take the silver medal" unfair Results, Nike also issued a " no absolutely fair,http://www.cheapnikeairmaxk.com/ but there is absolutely great ", aroused the sympathy and support.

nike air max classic Asia-Pacific region in the Shanghai Marketing Director Ian Stewart will end a 22-year career in Asia, and transferred back to the United States was promoted to the vice president of global marketing of Converse's Jack Purcell brands. Stewart will be transferred back to the Nike headquarters in the United States (near Boston) in September.