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Therefore, the fate of its own brand and OEM are two different worlds, once industry experts said that although the export nike air max sale market is inseparable from the Chinese shoe the Nike enterprises can not blindly adhere to the old-fashioned mode of operation for the past OEM. To achieve lasting operational efficiency, and need Nike enterprises to change the development mode.

As nike air max 90 trades emotion: "The OEM business is business, the Nike brand business career." OEM venture to create the license Founding is the pursuit of our Nike enterprise development. As we all know, the Coca-Cola the most talked about one sentence: "If Coca-Cola factory a fire burned all over the world the next day the headlines of major media must be banks eager to loan to Coca-Cola." This is the Nike brand value and strength. Similarly, our state-owned brand, Haier's overseas investment is successful; the key is not export, but export of a license.

Proved corporate self-help, nike air max classic own brand really has become a magic weapon to break the ice before the line, based on 2012, to meet the a Xinhua unpredictable world, a re- shuffling of the Nike market structure, because the current situation, a good corporate and a good product more prominent Nike own brand manufacturers can achieve in a shorter time with the world.

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