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The nike air max 2011 enterprise first needs to be clear about own goal, is for settles the stock to develop for a long time, simultaneously must carry on the segmentation to the product category, formulates a reasonable proportion, for instance, which products are use for to attract the user and to set up the Nike brand image, which products are use for to make money, which products are the impulses. The different function Nike product uses the different fixed price strategy.

The nike store uk enterprise in order to attract the customer,http://www.cheapnikeairmax-uk.com/ often through takes into account; the second kills and so on low price promotion to increase the current capacity, in fact, this kind of promotion cannot take normalizing the marketing method. First, the Nike promotion cost very is high, if cannot achieve certain sales volume, the Nike enterprise does all loses money business; Next, the long-term promotion possibly can form a fixed price sector in the consumer heart, the brand cognition and the brand value the possibility enlarge which dilutes.

For instance, the nike air max 2012 brand makes 99 Yuan promotion for a long time, the consumer can think this brand the value is 99 Yuan, instead can affect the Nike brand new product the sale. Must avoid this situation, must pay attention to the promotion the frequency, simultaneously, must look for an appropriate reason to the reduction, achieves "takes action with just reasons", for instance, in the Mother's Day, the Fathers Day makes some pointed strong product promotion, simultaneously defined the special price the time, avoids to the Nike brand value impact.

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