Generally speaking, the sports brand can be divided into two camps: a class of sports brands such as nike air max,http://www.cheapnikeairmax-uk.net/ Adidas, Li Ning, Anta - based heavy equipment to provide the professional sports professional sports ; other compared to the Kappa, Puma, Nike, fashion elements, and entertainment stars, fashion sports brand as a brand characteristics.
Mature nike air max 95 on the market, the achievements of the former is much larger than the latter, in the sporting goods consumption is not mature enough, so far, the Nike brand unable to appear.
Key road sports consulting firm CEO " fashion movement, must be firmly stand in the sport within the context, it will easily fall into the sea of leisure products in the field." Zhang said, nike air max sale brand strategy, and perhaps not enough clear. Zhang evidence is that the recently held Nike 10th anniversary celebrations, small waves, referred to the professional sports market, to firmly take the view of the public, leisure routes.
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