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For newly-appointed nike air max classic Greater China region, Managing Director of the pragmatically, that the French du Sabre, more excellent than his predecessor to be seen whether his company back to profitability. Behind this is that Nike has to face the new competitive landscape.

In early January, nike air max group announced that it will have high hopes of it had been determined to further brand with the PO win international co-production, and design in 2010 after April 1, the beginning, the future will be determined by the Center for China. " Bao Sheng International is adidas flag the perfect step and the next Nike flag such sporting goods retailers, as one of September 30, 2009, Bao Sheng group has been operating in the country has a total retail shops respectively in the number and franchise outlets for 2377 and 2913.

In 2008, after the crisis, the accumulation nike air max 1 mainstream agents in China are being subjected to a different level of "Poor performance". However, their choices are different. Bao Sheng International has not been able to avoid the pressure loss. Published on 20 January 2009, the annual report for fiscal year Nike turnover growth compared to the same year, but 19.1 % net loss $6.3 million. Bao Sheng Cai is international president said goods inventory accumulation is the main reason why poor performance.

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